Wednesday, April 06, 2005

newsobserver.com | Technology Company files 'pay per click' ad lawsuit

newsobserver.com | Technology: "TEXARKANA, Ark. (AP) - A Texarkana gift shop that advertises on the Internet has filed a lawsuit against America Online, Google, Yahoo and other Web-centered companies alleging they knowingly overcharged the shop and other companies for 'pay per click' advertising.

Lane's Gifts and Collectibles says in a Miller County lawsuit that the Internet companies charged it for advertising traffic not generated by bona fide customers. Lane's Gifts hopes to represent numerous other companies in a class-action lawsuit against the Internet companies."

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